SOCIALLY RESPONSIBLE INVESTING
If you are like most Americans chances are you have heard of Socially
Responsible Investing (SRI). It is also likely that you have questions
related to a lingering impression that SRI equates with sub-par
When the first Pilgrims made it to the shores of the new world the
first impression voiced by the sailors was delight over the unlimited
amount of straight virgin timber for use as masts in the sailing
vessels of the time.
While many examples of companies pursuing the three P model (The Triple
Bottom line: People (social equity), Profit (rate of return) and Planet
(environment) exist, perhaps the most high profile is in Atlanta.